Three of the Biggest Mistakes Small Business Owners Make with their Online Marketing

#1 – Not Planning Content Marketing

When talking about Social Media there’s still a lot of confusion. It’s not about using all channels out there and just posting “something” every day. Having goals and a strategy in mind is essential. Firstly, one size doesn’t fit all. Just because Instagram makes sense for one business it doesn’t mean it’ll be a good fit for anybody. It’s also a matter of capacities. Sometimes it’s better to focus on one or two channels for the beginning and master those. Content is king – but especially for small businesses it can be a huge challenge to find this content. The best way is to plan out content in advance, schedule it in a content calendar and stick to a strategic plan.

#2 – Excessive Self-Promotion

It’s all about the customer. Excessive self-promotion is counter-productive in most cases. Social Media has made it easier to communicate with your customers. So use it! Talk to them, learn from them and try to add real value. Content marketing should always be custom-tailored to your customers’ interests and pain points. Add value – it’s gonna pay off.

#3 – Being Afraid of Video

By 2018 video will account for almost 80% of consumer Internet traffic. Engagement on video is about 5x that of standard banners or image ads. Facebook native videos should become your best friend. If not – you’re missing out

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