Rockstar Marketing on a Startup Budget

Or: why Windows Movie maker and Powerpoint should be your best friends.

I just spent a full day trying to figure out Final Cut Pro and create a fancy intro for a client’s video.

He didn’t like it. Guess why? Every time he wants to create a quick video on the go he will depend on me and the program. I also checked out other online editing tools and alternatives… they all cost between 30USD and 70USD a month (too much if you’re on a shoestring startup budget and need to create content all the time).

We ended up doing it in a free app called Videoshop and Windows Movie Maker.

And it worked out JUST FINE. Rockstar results absolutely free.

There’s a lot you can learn from little teenage youtube stars. These 13 year old beauty queens with millions of subscribers. Do you think they started out producing their videos in Final Cut Pro and Photoshop? No, they amassed thousands of subscribers using the free tools they found on their mom’s laptop. Just look up “how I edit my videos using Windows Movie Maker”. You’ll be surprised how creative you can get just using free tools and apps.

That’s the mindset startups need to have, too. Money or expensive software won’t fix your problems. Chances are, until you have millions of subscribers free tools might do the job.

A lesson we’ve learned along the way:

Don’t move on to paid, fancy software until you’ve outgrown the free, basic tools you’ve got access to.

You might laugh but we create all our templates and whitepapers for Instagram in Google Slides. And I think I just fell in love with Windows Movie Maker. It’s free and gets the job done. I’d rather learn the workarounds to stretch the tool to do things that I need it to do than pay thousands of Dollars of our tight marketing budget on expensive software, for now.

Well, that’s it. I gotta go… watching some tutorials made by 13 year old beauty bloggers on how they create their videos in Windows Movie Maker.

And maybe you should do the same…

Three of the Biggest Mistakes Small Business Owners Make with their Online Marketing

#1 – Not Planning Content Marketing

When talking about Social Media there’s still a lot of confusion. It’s not about using all channels out there and just posting “something” every day. Having goals and a strategy in mind is essential. Firstly, one size doesn’t fit all. Just because Instagram makes sense for one business it doesn’t mean it’ll be a good fit for anybody. It’s also a matter of capacities. Sometimes it’s better to focus on one or two channels for the beginning and master those. Content is king – but especially for small businesses it can be a huge challenge to find this content. The best way is to plan out content in advance, schedule it in a content calendar and stick to a strategic plan.

#2 – Excessive Self-Promotion

It’s all about the customer. Excessive self-promotion is counter-productive in most cases. Social Media has made it easier to communicate with your customers. So use it! Talk to them, learn from them and try to add real value. Content marketing should always be custom-tailored to your customers’ interests and pain points. Add value – it’s gonna pay off.

#3 – Being Afraid of Video

By 2018 video will account for almost 80% of consumer Internet traffic. Engagement on video is about 5x that of standard banners or image ads. Facebook native videos should become your best friend. If not – you’re missing out