Sick of writing blogs nobody reads? Follow this process.

Everybody has a blog. Nobody has readers. Why? Probably your content just isn’t relevant enough. Blogs are one of the biggest mysteries to people in the online game (together with Email lists and facebook pages). You might ask yourself: “Is it only me that doesn’t get readers?” “Do I just have to be more patient?”

While I agree that patience, consistency, and quality are key there’s a simple hack that nobody wants to reveal: “Just work off of what’s already viral and learn by imitation.”

I’ve learned most of my blog writing by studying other writers’ content and trying to analyze their structure, angle, and distribution strategy.

Here’s my process:

Know your audience and have in mind what’s valuable to them. If you were them what would you look for? “Why XY started their company?” – probably not. Instead of talking about yourself focus on value for your audience. 

Once you know (or think you know) your audience test your assumptions and research which kind of content they like.

1. Go to type in your topic idea or competitor’s domain and see what comes up. (If you can’t afford buzzsumo and the free trial isn’t enough for you just google the title and research there or go directly to an industry specific publication like Inc. or Travel & Leisure and look for articles.)

2. Study the structure of these viral articles, their author, and distribution strategy.

For example: today I had an idea for a viral article about hidden gems in NYC for Hoverpin. So I went to Buzzsumo and looked at the most shared articles under that title.

3. Write a blog with similar structure or angle.

4. Copy paste it into and optimize it for readability.

6. Distribute your blog in a similar way as the articles you studied. Were they shared on facebook? Boost them to your target audience there. Were they shared by influencers? Reach out to influencers in that niche. Cross-post them on LinkedIn and Medium. Chop it up and make it a post on Imgur… In the end it’s 20% creation – 80% distribution.


Don’t try to re-invent the wheel if you want to grow fast. Study the best and find your own style through imitation.